Small Business OWNER This Is Your Unique Advantage

As social distancing has started affecting every industry, have you been thinking deeply about your business? How do you respond to the new reality? Now is the time to pivot—not out of desperation or to stay afloat, but to discover growth strategies you might not have considered before. Some of the most innovative companies evolved from entirely different beginnings. I mentioned this in a previous post, I am sure you have seen companies out there who have regrouped from producing their normal product to producing medical equipment to support our NHS a PIVOT. How can you learn from this? What could you do to reinvent your business in some way to formulate a new product, or serve a new market? How can you look at your audience and current offering to uncover new strategies?

As an entrepreneur or small business owner, you are hardwired to look for new opportunities AND you have a unique advantage, you are AGILE. You can move...