The 5 Keys To Business Success - Key #1

business Jun 16, 2020

 

*Key Number 1*. The purpose or Your WHY?

Defining your purpose so that you can gain clarity on what business you want to start or making sure you are in the right direction in your current business is a vital key and starting point for any business owner. Figuring out what you want to do, where you want to go, and why you want to get there is just the same fundamental process of looking at a map and planning your route and destination when you are about to set off on a long journey.

Purpose creates drive unless you have a strong enough purpose for your company to exist it will be all too easy to give up and follow through on the enormous amount of work it requires to get a business off the ground and the stamina needed to keep it going.  What drives you? Inspires you? Annoys you? Let that be the spark that ignites your business, that deep emotional connection and the reason that moves you  - let that be your driving motivation.

Consider this for a moment, not everyone is driven by money. I was not solely motivated by financial gain in my own business, yes you can read that again, I had a much deeper reason and WHY. If you google it you will see this is the case for most of the successful entrepreneurs out there. You will find that those who have found any level of success in business are motivated by something far beyond just money.

Once you have figured out you’re WHY you will have enough reasons that you actually care about to follow through. When you are clear about what you want and why you want it, the next thing you need to harness is your passion, this is the energy behind your purpose. Trust me, no one, not even the determined, can practise something unabated, day in and day out for the years or decades necessary to reach your goals unless you’re passionate about the thing you’re doing.

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